Enhance the visibility and discoverability of community features such as reviews to encourage user engagement.
Improvement 2
Voyart
UX Design Case Study
A virtual tour app designed for art enthusiasts to explore art events and galleries from all around the world.
Throughout the Voyart app design process, I’ve learned invaluable insights. User centered design is at the core of my approach, and I’ve learned that improving the designs based on user feedback is essential for creating a successful app. Conducting usability study has been an eye opener that reveals the importance of clear navigation, intuitive task instructions, and promoting community features. This journey has been a rewarding experience, and I’m excited to keep learning and growing as a designer.
Summary
Sarah is currently working on her master’s degree. She absolutely loves the world of art and spends a significant part of her free time in art galleries, attending interesting talks about art, and studying the masterpices created by famous artists.
Goals
Frustrations
To gain deeper understanding of artworks and their historical context
To explore a wide range of art styles, eras, and artists to enrich her knowledge
To have access to virtual art galleries that fit her busy schedule and limited budget
Limited time to visit physical art galleries due to her academic schedule and part-time job
Difficulty in finding detailed information about artists and their works during online art exploration
Feeling disconnected from the art community due to the inability to attend physical events regularly
Product Designer
July 2023 - Aug. 2023
Role:
Duration:
Many art enthusiasts and potential gallery visitors face barriers such as distance, limited accessibility, and time constraints when it comes to physically visiting art galleries.
Problem Statement
User Journey Map
Pain points
Persona
To design an app that provides an immersive and accessible art gallery experience for users, regardless of their physical location, and bridges the gap between art and technology.
Problem
Goal
Goal
1. Emphatize
2. Define
3. Ideate & Prototype
4. Test
5. Final Designs
6. Key Takeaway
Geographical limitations restrict the ability to visit art galleries
Existing solutions often fail to provide an interactive experience
It can be challenging to find comprehensive information about artists and their artwork
Uncertainty about the authenticity of the virtual gallery experience
Sarah
28 years old
Art History student
London, UK
Sarah faces limitations in deepening her art knowledge and staying connected with the art community because she has a busy academic schedule and she can’t visit physical art galleries regularly.
Exploring virtual galleries
Learning and engagement
Discovery
Sarah downloads the Voyart app from the app store and creates her account.
She sets her preferences, indicating her interests.
Sarah opens the app and selects a virtual gallery to explore.
She buys a virtual ticket for the gallery of her choice.
Inside the gallery, Sarah views the artworks in an immersive environment. She taps on an artwork to learn more about it.
The app provides detailed info about the artwork, including its historical context, the artist, and related facts.
Sarah continues to use the app regularly, exploring more galleries, reviewing her favorite ones and staying engaged with the art community.
Convincement
Ongoing Learning & Investment
Sarah discovers Voyart through an online advertisement or social media post.
She visits the Voyart website to learn more about the app’s features and offerings.
Early designs have a critical role in shaping the user experience and interface design of the app.
Summary
A usability test for Voyart was conducted with 5 participants to evaluate the app’s user experience and functionality.
Refining the app’s homepage with a better navigation to enhance user-friendliness.
Improvement 1
Before
Before
After
After
In the initial stages of the project, I conducted a user research to understand the needs and preferences of potential users. The research included interviews, empathy maps and competitor audit. Key findings include a few pain points.
4 out of 5 participants successfully explored a virtual art gallery without any issues
All participants found the UI entertaining
Participants enjoyed the virtual art gallery experience
4 participants appreciated the detailed information provided about the artworks and artists
2 out of 5 participants chose to go to discussion forum, others were not aware of the feature
Navigation within the app was challenge for some participants, suggesting a need for clarity