Before
After
Before
After
OpenLearn
UX Design Case Study
A cross-platform tool to help people without income get access to quality education
Users were not able to see their progress in the homepage for the courses that they previously enrolled. After the usability study, the course carousel now has a progress tracker to guide the user.
Improvement 2
Problem Statement
User Journey Map
Pain points
Summary
Persona
Frustrations
Goals
Product Designer
Aug. 2023 - Sep. 2023
Role:
Duration:
Many people with little or no income find it very difficult to access good education and skill development opportunities. They may struggle due to financial problems, lack of educational resources, and scattered information.
I conducted a user research to understand the needs and challenges of the target user group.
It showed that potential users are diverse, ranging from students looking to improve their academic performance to adults seeking job skills.
To design an app that provides an immersive and accessible art gallery experience for users, regardless of their physical location, and bridges the gap between art and technology.
Problem
Goal
Goal
1. Emphatize
2. Define
3. Ideate & Prototype
4. Test
5. Final Designs
6. Key Takeaway
Limited access to affordable educational resources
Lack of guidance in choosing relevant courses
Difficulty tracking progress and staying motivated
Limited internet connectivity and access to smartphones
Nick
20 years old
Student
Cairo, Egypt
“Learning is my key to a brighter future, and I’m commited to unlocking its limitless potential.”
Aims to do very well in his studies and get high grades in his courses.
Wants to learn practical skills and knowledge outside of his academic curriculum.
Looks for internships or part-time jobs to gain work experience and enhance his future job opportunities.
Limited income and high education costs make it hard for Nick to access extra educational resources or courses.
He finds it difficult to identify relevant and reputable online courses among the vast amount of information available.
Without a structured learning environment, he sometimes lacks the motivation to learn effectively on his own.
Nick is a young adult with limited income who needs an easy way to access quality education to improve his knowledge and skills for personal and professional growth.
Discovery
After opening the app, he completes the registration process.
He explores the app’s course catalog, using filters to refine his choices
After selecting a course, he begins his learning journey.
He actively participates in lessons, taking notes and asking questions
The app provides a visual dashboard where he can track his progress.
He reviews his achievements and the completion criteria for the course
Upon successfully completing the course, he receives a digital certificate.
He shares his certificate on social media to celebrate his accomplishment
Course Selection
Learning
Progress Tracking
Achievement
Nick discovers an educational mobile app through online research.
He downloads and installs the app on his smartphone
I brainstormed ideas and created prototypes. I explored design options based on user insights, refining them iteratively.
Participants were asked to complete tasks such as creating an account, exploring educational resources, finding and applying for a scholarship, watching lectures and tracking their progress.
The results of the test highlighted areas where improvements could be made to enhance the overall satisfaction.
For users who have limited access to internet, I have implemented a feature that allows users to download the course content so that they can still watch the lectures offline.
I found that users, mainly people looking for good education even if they don't have much money, really need a tool that is easy to use and open to everyone. Money problems are a big issue for them, so the resources need to be affordable. People like it when learning is fun and can happen at home, and they want to feel safe while doing it. They want to learn to get better jobs or to become better at things they love.
Summary
Improvement 1
All participants found the account creation process straightforward and user-friendly
5 out of 5 participants found watching lectures very engaging
3 out of 5 participants found exploring educational resources
intuitive
2 out of 5 participants had difficulty accessing the lectures as they had limited internet
2 out of 5 participants successfully found and applied for a scholarship without assistance
4 out of 5 participants reported that the app’s user interface was friendly and well designed
